Everybody knows about 4D and TOTO games, but how much do you know about their creator? Singapore Pools has been operating successfully for more than half a century – you may have even forgotten!
Singapore Pools was established on 23 May 1968, as a state-owned lottery subsidiary company and offers Toto, 4D, Singapore Sweep and Sports betting services. As an active member of the World Lottery Association and dedicated to being a leading responsible gaming operator.
As such, they take an aggressive stance toward responsible gambling and have rigorous procedures for running daily operations. Their employees receive training on recognizing and reporting any potentially problematic gambling behaviors among their players; additionally, their revenue goes toward supporting many community development and charity initiatives.
Xaar also strives to be an exceptional employer with best-in-class practices for talent acquisition, engagement and retention. They have won an Employer of Choice award and the BCA GreenMark GoldPlus award for their energy efficient data centre building.
Singapore Pools brought in nearly S$9bn from betting revenue last year, the majority of which went back to bettors (65%). A portion of 5% went toward Tote Board for use in funding charity, education, health, arts, community development and sport initiatives; with the remaining 3% used for operating expenses.
As digital adoption increases rapidly, the company has taken significant steps to keep pace. They have embarked on an expansive digital transformation journey in order to maintain safe and trustworthy services for their customers – which involved migrating multiple systems onto cloud hosting services and optimizing them real time for improved performance, providing bettors with an improved and more stable betting experience.
Finding complex issues during outages or performance degradation was often challenging due to limited visibility into their IT environment; manual troubleshooting led to lengthy processes which negatively impacted customer service.
Since utilizing Oracle Cloud Observability and Management, the company now has better insight into their IT environment, enabling them to resolve problems within minutes rather than hours; significantly reducing both IT team burden and operational costs.
OCI’s unified dashboards enable them to effortlessly monitor and manage multiple applications while optimizing system resources and preventing outages and disruptions, helping Singapore Pools deliver an even more reliable betting experience to all its customers.
Singapore Pools will continue its digital transformation journey in order to drive innovation and remain competitive in the market. OCI data insights will enable Singapore Pools to make more informed decisions and advance their business – whether that means improving customer support, creating new products/services or automating more processes – which in turn ensure they meet business needs while remaining the preferred lottery and sports betting brand in Singapore.
